Responsibility：
1.
Develop product positioning and messaging that differentiates our
products in the market.
2.
Create high-impact internal and client-facing materials that
clearly communicate the value and unique advantage
of our products.
3.
Sales enablement – communicate the value proposition of the
products to the sales team and develop the sales tools that support the selling
process of our products.
4. Assist with training– ensure all sales members and client services
can internalize and articulate our product positioning and message.
5.
Product launch – plan the launch of new products and releases and
manage the cross-functional implementation of the plan.
6. Market intelligence – be the expert on your buyers, how they buy
and their buying criteria; be the expert on competition and how to dominate the
market.
7.
Work with MarComm to successfully launch new marketing collateral,
web and social media content, trade shows, PR, launch events and training
developed for both internal and external audiences.
Requirement：
-
Ÿ
Bachelor’s degree in information technology or equivalent
discipline; MBA or Engineering background preferred
-
Ÿ 3 years experience in B2B marketing position
-
Ÿ 1+ year
working experience in auto, insurance or software companies
-
Ÿ
Ability to understand customer‘s technical requirements and to
define product technical specifications
-
Ÿ
Business analysis & story telling skills
-
Ÿ
Solutions design and problem-solving skills
-
Ÿ
Excellent teamwork and project management skills
-
Ÿ
Exceptional communication skills – written, graphical and verbal
-
Ÿ
Focus on results, thorough analysis to drive performance of key
metrics
-
Ÿ
Proactive mindset – ability to work with minimal guidance, set and
adjust priorities
-
Ÿ
Exceptional attention to detail
-
Ÿ
Strong analytical and quantitative skills; Strong bias towards
data-based decision making
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